YouTube video ad options are powerful, but the success of any ad depends on how well it connects with viewers. To do this, you need to know your audience — what they watch, what interests them, and how much time they spend on YouTube. Then, you need to produce content that meets their needs and interests. To get the most out of your ad campaign, consider the following video ad options:

TrueView in-stream ads

These videos look like suggestions on YouTube and are charged on a cost-per-click (CPC) basis. These ads are great for brand awareness, boosting subscriber growth on your channel, and driving traffic to your website.

Non-Skippable Ads

These ads play before or during a YouTube video and can be up to 20 seconds long. Advertisers pay when viewers watch at least 30 seconds of the ad, or click on it.

Overlay ads

These aren’t video ads, but they can include text and visuals over the bottom of a YouTube video. They’re designed to encourage viewers to click through to the advertiser’s website or app.

You can choose from different video lengths, including bumper ads (6 seconds), non-skippable ads (15 seconds), and skippable in-stream ads (30 seconds). You can also set up topic targeting, which allows you to target specific topics to show your ad on videos that are relevant to those interests. However, keep in mind that this is only available for awareness campaigns and that your ad may be shown alongside unrelated content.