Thailand Gaming

Thailand Gaming
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Thailand Gaming is a rapidly-growing industry. Currently, there are over 28 million gamers in the country, of which 1.2 million are considered to be “hard core.” According to NewZoo, the market is expected to grow to over $2 billion by 2025. In 2017, the industry generated $597 million, a growth rate of 15 percent per year.

How do gamers make a living?

The government of Thailand has established a national master plan, focusing on the digital industry. In 2017, it established the Digital Economy Promotion Agency, which supports digital growth in Thailand. The agency targets five main areas, including digital content. The เกมคาสิโนสดแสนสนุก  industry falls under the digital content category. There are many factors to consider before pursuing this industry.

Gaming in Thailand is growing in popularity, with a high percentage of gamers using mobile gaming applications. In urban areas, this percentage is 95%. However, many gamers also use PC and consoles to play games. Moreover, 95% of gamers paid money to purchase virtual goods or in-game products in the first half of 2021.

As the industry continues to grow, it is possible to connect with gamers through a variety of marketing channels. Brands can engage Thai gamers by designing engagement activities tailored to their gaming preferences and lifestyles. Most gamers prefer games that allow them to create their own in-game experiences, so brands should focus on these types of games. Advertising in this sector is an excellent way to reach a highly ad-receptive audience.

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