Whether your clients want to boost brand social media advertising services , drive website traffic, generate leads or increase sales, you can help them achieve their goals with social media advertising services. Often, these efforts include paid ads such as boosted posts, Facebook and Instagram ads and more.

These tools can help you benchmark your client’s performance against their competitors. Using powerful social media monitoring tools, you can analyze your client’s presence and compare it against their industry as a whole to identify areas of opportunity.

Expanding Your Reach: Leveraging Social Media Advertising Services

Your clients may also ask you to benchmark their performance against their peers. While it’s hard to directly compare their social media presence to a specific competitor, you can get close enough with reports that pull information on verticals and show how your client’s social media efforts stack up to their peers.

When it comes to paid social media advertising, the key is in identifying clear goals and objectives. You’ll want to ensure that you’re targeting the right audience, crafting compelling ad creatives and optimizing bidding and budgeting. With these components in place, you can maximize the impact of your clients’ social media ad campaigns.

To improve productivity, it’s also helpful to streamline workflows by leveraging a unified social advertising platform. This eliminates barriers between teams and enables you to transform ad spend into relevant campaigns that deliver high-quality conversions. Find a social media management platform that supports omnichannel planning, third-party analytics and campaign briefs. You can even use this platform to manage your own ad accounts and share creative assets with the team.