When a patient chips their tooth on the soccer field or a persistent toothache won’t let up, they’re going to call a dentist—but how do you make sure it’s your clinic that gets that call? The answer: a strong, comprehensive dental SEO marketing strategy. Dental SEO, or Search Engine Optimization for Dentistry, is all about ensuring your client’s practice shows up first in search engine results pages (SERPs) when patients search for services like tooth whitening or root canal therapy. The key to successful dental SEO is to use established SEO marketing techniques, while keeping in mind that patients seeking medical services have a high-level of trust and need to be convinced your practice is the right choice.

How SEO for Dental Practices Can Drive New Patient Acquisition

Effective dental SEO involves on-page and off-page optimization strategies. On-page strategies include keyword research and optimization, sitemap creation, and content structuring to help search engines index and rank your client’s website. Off-page SEO involves white hat link building, listing your dental business on review sites, and other tactics to grow your brand’s authority and online visibility.

Getting your client’s Google Business Profile set up and optimized is one of the best things you can do to improve their SEO for dental. This page is often the first thing potential patients see, and it provides important information about your practice address, phone number, and hours of operation. Additionally, it’s a great way to build reviews for your business—reviews are one of the most influential factors in determining a business’s search engine rankings.