Email verification software helps marketers improve their inbox placement rates and boost the overall performance of their marketing campaigns. It’s not hard to understand why—having a lot of hard bounces or emails that end up in spam folders hurts your delivery reputation and may lead to lower open and click-through rates.

The best email verification tools help you eliminate fake and poor-quality emails from your database. They also ensure that the addresses are actually valid by checking them against a variety of criteria. Most of these tools use multiple verification mechanisms, such as syntax check, domain, catch-all, and MX record checks, and pinging to make sure the email address is active and that it can receive messages.

Enhancing Email Security: Email Verification Software

Some of the top email validation services have APIs that can be easily integrated with CRMs, landing page builders, marketing automation platforms and more. This makes it easier to transfer and clean data between your different tools without having to manually enter every single email address.

One of the easiest email validation tools to use is ZeroBounce. The tool is simple to understand, has good customer reviews and is quick and efficient. It processes lists in a short time and found 768/800 correct emails in our experiment. Clearout is another great stand-alone email validation tool. It is easy to integrate, has a free trial and offers competitive pricing. It processed all our lists in just seven minutes and found 740/800 correct emails.